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Quality Plan
The quality of tourism services is a theme of utmost importance for modern tourists. Our tourists are exacting clients who have learned to demand the quality that will, to a great extent, determine their level of satisfaction with a particular destination. Cuenca is well aware of this necessity.

Vista huecar

As such, we have been working toward greater tourism quality since 2003 within the framework of SICTED (The Integral System for Quality in Spanish Tourism Destinations), which is sponsored by FEMP, the Secretaría General de Turismo (General Secretary of Tourism), and the Fundación Turismo de Cuenca (Tourism Foundation of Cuenca), and which boasts the participation of 50 tourist destinations throughout Spain. As a result of the establishment of SICTED in our city, 21 businesses and services were certified in 2005.

Calidad Turística

The quality of a destination is measured by tourists globally. That’s why SICTED is dedicated to the establishment of quality systems not only in sub-sectors that attract tourists, but in those that do not. Their goal is to achieve a uniform standard throughout each destination. The sub-sectors that are being improved in Cuenca are:

Travel agencies  Natural areas
Hostels Information offices
Car rental agencies    Tour guides
Handicrafts  Hotels and apartments
Bars y cafes  Convention organizers
Campgrounds   Convention halls
Bed and breakfasts  Local police
Tourist businesses  Restaurants
Convention bureaus  Taxis
Active tourism options   Tourist interest centers

These establishments and entities have a Service Manual available, which is inspired by the “Q” norms. These allow for the evaluation of the state of each business in order to follow through with the Improvement Plan. Cleanliness, inventory, installations, information/commercialization, personnel/training, management, clients, suppliers, payment options, processes and environmental awareness are just some of the aspects that are evaluated. Those businesses and services which fulfill requirements are recognized with a Membership Badge.

Which requirements must be fulfilled by a business in order to be able to participate in this project?

• The business, service or entity must demonstrate that they are operating legally.
• The business, service or entity must clearly belong to one of the 20 sub-sectors laid out by SICTED.
• The business, service or entity must sign the Membership Protocol.
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SICTED (Sistema Integral de Calidad del Turismo Español en Destinos) Fundación Turismo de CuencaPortal de la Unesco